Internet Business & Marketing Consultants
Latest Statistics Confirm:
SEO Tops All for Lead Generation and Conversions
- 193% of online experiences begin with a search engine.
- 257% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
- 381% of people perform some type of online research before making a large purchase
- 470-80% of people ignore paid search results, choosing to only click on organic listings.
- 547% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
- 672% of online marketers describe content creation as their most effective SEO tactic.
- 775% of people never scroll past the first page of search engines.
- 861% of internet users do research on a product online before making a purchase.
- 9Bounce rates increase by 50% if your website takes 2 seconds extra to load.
- 10Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
- 11Bounce rates increase by 50% if your website takes 2 seconds extra to load.
- 12Conversions fall by 12% for every extra second that it takes your website to load.
Find new customers, keep existing customers
Brand loyalty plus new business drives growth
Does anybody still believe that mobile-friendly sites are not necessary or worth the effort? Believe it: “Mobile Armageddon” proved them wrong.
On April 21, 2015, Google rolled out an algorithm update that hurt the search rankings of non-mobile-friendly sites in mobile search results. In other words, if a website ranked first in Google for “Miami Beach Restaurant” was a dud when searching from your phone, then it wasn’t going to stay on top for long.
Mobile search rankings are more important than ever, and will only grow increasingly important over time. If your site is not optimized for mobile use or (perish the thought) not mobile accessible, you may as well not be on the web.
Most businesses are local, not global. In 2014 Google gave local business a way to challenge the big guys AND more importantly, beat the unworthy competitor down the street.
Google introduced Pigeon, which gave local businesses the ability to compete for search rankings on a local level. In short, Google began to give a ranking boost to businesses in close proximity to the searcher in location-specific searches (ex. “bar near me”, “Miami Dentists”, etc.).
Pigeon laid out the red carpet for local businesses to profit in the world of search engines. Those understand local focused marketing are winning big.
- 172% of consumers who perform a local search visit a store within 5 miles of their current location.
- 261% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
- 388% of consumers trust online reviews as much as they trust personal recommendations.
- 486% of people look up the location of a business on Google Maps.
- 578% of location-based mobile searches result in an offline purchase.
- 618% of location-based mobile searches result in a sale within one day.